Corporate Gigante Juevos Hits Near High With Taco Bell in Mexico
“We want to appeal to consumers who haven’t tried Taco Bell, for whom this would be their first experience with Taco Bell.” That was the statement made by Javier Rancano, Taco Bell’s director in Mexico on the opening of a Taco Bell in Mexico City on October 9th. A common comparison to this business decision is that of bringing ice to Eskimos.
One thing different from Taco Bell’s in the US to Taco Bell in Mexico is that french fries are on the menu, this AmeroMexican fusion of shitty cuisine will certainly stand out in Mexico’s capital.
And while this move is an incredibly bold one from the “run for the border” people, I don’t believe corporate America has quite yet hit an all-time high in giant balls decision making. I mean come on, we still haven’t opened a Pita’s Republic in Iraq have we?
Another notable example of corporate gigante juevos was when KFC met with Vietnamese officials on opening a store in Saigon. In their proposal they compared Colonel Sanders to General Ho Chi Minh. Indeed, Colonel Sanders started an entire fried chicken revolution and he had a goatee.
There was also the opening of Wal-Marts in China with American managers. Wal-Mart’s balls subsequently shrunk when they decided that Chinese managers could better understand the needs of Chinese people. Say what? I bet McDonald’s could whip up a mean stir fry!
Image from this place.
1 opinion for Corporate Gigante Juevos Hits Near High With Taco Bell in Mexico
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Jul 20, 2008 at 12:46 pm
[…] Sanders to Ho chi Minh when they sought to open a store in Saigon and Wal-Mart opened stores in Chttp://www.sirened.com/corporate-gigante-juevos-hits-near-high-with-taco-bell-in-mexicoKane County can’t catch up in loss The Beacon NewsGENEVA — The hardest part about falling behind […]
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